What is SEO?
SEO (Search Engine Optimization) is the process of improving a website so it appears higher in search engine results like Google. The main goal of SEO is to increase organic (free) traffic by making a website more visible, relevant, and trustworthy.
Search Engine Optimization includes several important strategies such as keyword research, on-page optimization, technical improvements, and link building. When done correctly, SEO helps businesses reach the right audience at the right time without paying for ads.
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