Allwyn has actually sealed its standing in the B2C side of the American wagering, gaming and home entertainment areas by finishing its bulk acquisition of PrizePicks.

The Swiss-based firm is now the full owner of 62.3% PrizePIcks shares, equating to a stake of simply under $1.6 bn - though it is still based on some post-closing changes and does not consist of particular performance-based earnouts.

Regards to Allwyn's majority stake in PrizePicks were first tattooed back in September 2025 in a deal which valued the American day-to-day fantasy sports (DFS) platform at around $2.5 bn.

Prior to the allegation, Allwyn was active in the US however its operations there were largely B2B, together with its contract to manage the Illinois state lottery game.

"We are thrilled to support and take part in the next phase of PrizePicks' growth," stated Robert Chvatal, CEO of Allwyn.

"This investment advances Allwyn's technique to construct a varied global home entertainment platform and considerably reinforces our presence in the United States.

"I anticipate working carefully with Mike and the talented PrizePicks group to deliver even more engaging experiences for fans around the world."

Allwyn's stake in forecasts

The acquisition of PrizePicks has developed Allwyn as one of the world's most dominant gambling PLCs - it is now the 2nd biggest betting PLC internationally after Flutter Entertainment and the largest listed lottery business on the planet.

This status was later on reaffirmed by Allwyn's merger with OPAP, the operator of the Greek nationwide lotto and a significant sports wagering business in the Mediterranean nation. Allwyn and its moms and dad firm KKCG already maintained a stake in OPAP prior to this.

Since terms were concurred for a bulk takeover, PrizePicks has continued to concentrate on item development and growth into new locations. The firm is already one of the 2 biggest DFS platforms in the US, together with Underdog Sports.

It now has new horizons on its mind, nevertheless. Almost immediately after Allwyn obtained its majority stake in PrizePicks, the DFS platform began taking the required regulatory actions to enter the US predictions markets space, and in November it penned handle Kalshi and Polymarket to release its own predictions platform.

As forecasts are managed by the Commodity Futures Trading Commission (CFTC), PrizePicks is successfully able to run this product nationally.

The firm has taken its Team Picks, a sports team-based outcome kind of predictions very similar to traditional win/lose sports betting markets, live in 30 states and the District of Columbia. It likewise has a 'Culture Picks' item, concentrating on entertainment and cultural events.

Mike Ybarra, CEO of PrizePicks, included: "Today marks a specifying moment for PrizePicks. Allwyn's global scale, functional competence, and long-term technique make them an ideal partner as we continue to grow and develop.